About Me
Hi, I’m Kelsey — a digital marketer, storyteller, and visual creator.
I believe the best work lives at the intersection of strategy and creativity. It’s not just about driving numbers, it’s about creating experiences that resonate, inspire, and connect.
Education & Foundation.
I studied at Virginia Tech, where I graduated with a degree in Marketing Management. My time there gave me a strong foundation in business strategy, consumer behavior, and brand development — skills I now pair with hands-on digital marketing experience to deliver results for clients.
Professional Journey.
My path in marketing has been a mix of strategy, creativity, and hands-on experience.
I started out as a Student Brand Marketing Manager for Tinder, creating campus activations that built brand awareness and community. Later, I worked in door-to-door solar sales, where I honed my ability to connect with people directly and communicate value clearly.
These experiences gave me a strong foundation in brand storytelling and customer engagement, which I now apply to digital marketing.
For the past couple years, I’ve specialized in helping home service companies — from chimney sweeps to water treatment specialists — grow their visibility, attract customers, and scale their businesses through strategy, content, social media, and analytics-driven campaigns.
Areas of Expertise:
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Digital strategy & campaign management
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Content creation & storytelling
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Social media marketing & engagement
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Paid advertising & analytics
Creative Explorations.
Beyond client work, I pursue projects that expand my imagination and fuel my perspective.
The Kelsandraverse — an emerging creative project focused on spirituality, transformation, and perception. While still in the early phases, it’s a space for experimentation, learning, and building a unique visual world I’m excited to share as it grows.
Photography — my way of pausing to notice the details: light, color, texture, and mood. Photography sharpens how I see the world — and deepens the storytelling I bring to marketing.
These explorations keep me curious, inspired, and always learning.
Values & Approach.
I believe the best marketing lives at the crossroads of strategy and creativity. I’m guided by data and clear goals, but I’m also curious — always looking for new ways to try, test, and see what works.
My approach is both intentional and adaptable: rooted in clear goals, yet flexible enough to evolve as audiences and platforms change. Above all, I aim to create work that not only delivers results but also feels authentic, engaging, and lasting.